You talk with a client or prospect, issues come to light, you may or may not make promises, but the key question is do you follow up?
Follow up is key to building and keeping relationships, creating solutions, and growing your business, but too few businesses or their owners do it. Why is such a crucial step lacking?
Moving pieces, emergencies, interruptions, and restricted time are some of the indicators why follow up doesn’t happen. Let’s face it, owners have numerous responsibilities and tasks to deal with; somedays you feel like your day has spiraled away from you and follow up keeps getting pushed back to the next day and the next until it doesn’t happen at all.
One solution is creating a system for follow up. A step in the process might be to block some time out of your schedule each week. You might find that many in your client market deal with similar issues whereby you can have a plan already drafted or in place and find it just needs to be tweaked a bit for unique facts and circumstances; this could save you 90-95% of your time going forward as opposed to repeating the steps each time.
Consider how you feel when someone tells you they’ll get back to you and don’t. Remember that old saying “treat others as you’d like to be treated yourself”. Don’t let them slip away because of poor follow up!